Creative/Art Direction: Kari Fox
Design: Kari Fox
Logos have always been a real treat for me. I love being able to help companies elevate and express themselves in a way that best suits their purpose. My typical process is to meet with stakeholders to learn more about the company and how they want to be perceived and then also do my own research on how they are currently perceived in the marketplace.
I take this knowledge and start with 3 concepts, usually consisting of hand drawn or black and white logos to make sure we’ve got the look right before we bring color into the mix.
Once we have defined the shell, that’s when the magic happens. The results are what you see here.