My Work

About Me



Creative/Art Direction: Kari Fox
Brand Strategy and Architecture: Kari Fox
Design: Kari Fox & Ardi Wahyudi

Brand Guides and Positioning

What is a brand? A brand is a voice, it’s a visual, it’s a perception. Knowing the right message, market strategy, and visuals, are crucial to your image and ultimately your customer’s experience with you.  I have worked with many companies to create brand strategies that illustrate and define the appropriate brand architecture for each respective product line. In some cases, I have completely rebuilt from the ground up and others have been an ever evolving extension of an existing brand. Regardless, my job is to stay abreast of emerging and fading trends and make sure that your brand it always on point.