UX Direction: Kari Fox
UX Design: Kari Fox & Elizabeth Sutliff
Keystone Consulting came to us after being unhappy with a recent website overhaul that left them with a generic website that was confusing and lack luster.
The goal was to elevate and modernize the site while simultaneously creating clear and concise information architechture and storytelling that clearly explained exactly what they do (given they are an extremely niche industry).
We tailored our approach to highlight the solutions they provided for consumers and defined an interactive map that allowed users to punch in their address and find the nearest consultant. We also made it super simple for their consultants to submit a claim with clear upfront CTAs.