Creative/Art Direction: Kari Fox
Animation: Ardi Wahyudi
Script: Kari Fox

Objective: Farm Credit of Carolina was seeking ways to reach a variety of new demographics for home and business loans within the agricultural space. It was important to highlight their hometown lending presence and the benefits of doing business with a smaller local lending institution.

Solution: I created a series of brand videos that evoked the feelings of partnership and being a valued member of a small town institution who always has your success in mind regardless of the “why”.