Creative/Art Direction: Kari Fox
Design: Kari Fox
Messaging: Kari Fox
Marketing Strategy: Kari Fox

Carolina Farm Credit approached us with a desire to grow their small business and individual home loan memberships. As a financial institution that specializes in unique and rural properties, we needed to create valuable content that was relevant to them.

We created a 7 month digital campaign that drove to a Rural Property Buying Checklist that would aid and educate individuals to the ins and outs of rural property that may not otherwise apply to traditional loans. We also launched a series of emails, blogs, and a webinar that continued to educate potential members on various financial aspects and rules and regulations of rural property buying.

Their goal was to procure 3 new members. We ended up with 7 new members and 14 qualified leads.