Creative/Art Direction: Kari Fox
Design: Elizabeth Sutliff
Group Health Campaign
Client: Group Health Cooperative
Objective: Gather participation from existing patients to encourage healthy lifestyles through a rewards program.
Goals:
-
20% participation rate
-
50% sign up rate
Creative Drivers: The ManageWell program needed to tie in heavily to the existing GHC brand, while finding new ways to brighten up the overall feel. It was critical to encompass diversity and images that embodied a “happier you” vibe.
For the campaign we launched a series of google ads and in-office flyers, in conjunction with a series of mailers that drove to a landing page to learn more and sign up.
Results:
- 27% participation rate
- 65% sign up rate
- 12,340 landing page views
